Marketing sampling is a strategic and targeted approach to market research, where a small portion of a target audience is selected and offered a sample of a product or service in order to gather valuable insights and feedback. This method allows companies to test the marketability and appeal of their offerings, as well as identify potential areas for improvement, before launching on a larger scale. By carefully selecting and engaging with a representative sample of consumers, marketing sampling provides a cost-effective and efficient way to gather valuable data and make informed decisions that can drive the success of a brand.