Definition : Massification of supply

The massification of supply refers to the widespread production and distribution of goods and services on a large scale, often driven by advancements in technology and globalization. This phenomenon has led to an increase in the availability and accessibility of products, making them more affordable and accessible to a larger population. It has also resulted in a shift towards standardized and mass-produced items, as opposed to personalized or artisanal goods. The massification of supply has greatly impacted the global economy, creating new markets and opportunities, but also raising concerns about sustainability and ethical practices.

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