Masstige (noun) – a combination of the words “mass” and “prestige”, referring to a product or brand that offers high-quality and luxurious goods at an affordable price point, making it accessible to the masses.
This term originated in the early 2000s as a marketing strategy to bridge the gap between luxury and mass-market products. Masstige products are often associated with high-end fashion, beauty, and lifestyle brands that have successfully captured the attention of both affluent consumers and the general public.
In contrast to luxury goods, which are typically exclusive and expensive, masstige products are designed to appeal to a wider audience without compromising on quality or prestige. This concept has revolutionized the retail industry, allowing consumers to experience a taste of luxury without breaking the bank.
The rise of masstige has also blurred the lines between high-end and mainstream, creating a new category of products that cater to the growing demand for affordable luxury. With its mass appeal and aspirational value, masstige has become a powerful force in the consumer market, shaping trends and influencing purchasing decisions.
In summary, masstige represents the fusion of mass-market accessibility and prestige, offering consumers the best of both worlds. It is a term that embodies the democratization of luxury, making it a defining feature of modern consumer culture.