A ‘me-too product’ is a term used to describe a product that is essentially a copy or imitation of an existing product in the market. These products are often created by companies in an attempt to capitalize on the success and popularity of a similar product, without offering any significant improvements or unique features. Me-too products are typically seen as lacking originality and innovation, and are often criticized for simply riding on the coattails of a successful product. They may also be referred to as ‘copycat products’ or ‘knock-offs’. While they may offer a cheaper alternative, they often fail to stand out in a crowded market and can be seen as a cheap imitation of the original product.