A media-market study is a comprehensive analysis of the relationship between media and the market, examining the impact of various forms of media on consumer behavior, market trends, and overall industry growth. This type of study involves gathering and analyzing data from a variety of sources, such as television, radio, print, and digital media, to understand how they influence consumer decision-making and shape market dynamics. By examining the intersection of media and the market, a media-market study provides valuable insights for businesses and marketers to effectively reach and engage their target audience.