Media monitoring refers to the practice of systematically tracking and analyzing various forms of media, such as news outlets, social media platforms, and online forums, to gather information and insights about a particular topic, brand, or organization. This process involves monitoring and evaluating the content, tone, and sentiment of media coverage to understand public perception and identify potential risks or opportunities. Media monitoring is a crucial tool for businesses, governments, and individuals to stay informed, manage their reputation, and make informed decisions in today’s fast-paced and ever-changing media landscape.