Media planning is the strategic process of identifying and selecting the most effective channels and platforms to reach a target audience with a specific message or campaign. It involves researching and analyzing various media options, such as television, radio, print, digital, and social media, to determine the best combination for achieving marketing objectives. A well-executed media plan takes into account factors such as budget, timing, and audience demographics to ensure maximum impact and return on investment. It is a crucial aspect of successful advertising and marketing campaigns, allowing businesses to connect with their desired audience and deliver their message in a meaningful and impactful way.