Media training refers to the process of preparing individuals or organizations to effectively interact with the media. It involves teaching them how to communicate their message clearly, confidently, and strategically in various media platforms such as television, radio, print, and online. This training equips individuals with the necessary skills to handle media interviews, press conferences, and other media interactions with poise and professionalism. It also includes educating them on how to handle difficult or unexpected questions, maintain control of the conversation, and effectively convey their key messages. Media training is essential for anyone who wants to effectively engage with the media and effectively communicate their ideas, opinions, or brand to a wider audience.