Definition : Merchandising execution

Merchandising execution refers to the strategic and creative process of planning, designing, and implementing visual displays and product placement in a retail environment to effectively showcase and promote merchandise. It involves the careful consideration of factors such as product positioning, store layout, and customer behavior to maximize sales and create a visually appealing shopping experience. A successful merchandising execution requires a combination of analytical thinking, artistic flair, and attention to detail to effectively communicate a brand’s message and drive consumer engagement.

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