Definition : Micro-moment marketing

Micro-moment marketing refers to the strategic approach of capturing a consumer’s attention and influencing their purchasing decisions in the brief moments when they turn to their devices for information, inspiration, or entertainment. This type of marketing focuses on delivering relevant and timely content that meets the immediate needs of consumers, often through the use of targeted ads, personalized messages, and real-time interactions. By understanding and leveraging these micro-moments, businesses can effectively connect with their audience and drive conversions in today’s fast-paced digital landscape.

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