Definition : Micro-site

A micro-site is a small, specialized website that is created to serve a specific purpose or promote a particular product or service. Unlike a traditional website, which may have multiple pages and a broad focus, a micro-site typically consists of only a few pages and is designed to provide targeted information or engage a specific audience. These sites are often used for marketing campaigns, product launches, or events, and can be highly interactive and visually appealing. They offer a more focused and streamlined experience for users, allowing them to quickly and easily access the information they are looking for. Micro-sites are a powerful tool for businesses and organizations looking to create a strong online presence and connect with their target audience in a more targeted and impactful way.

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