Definition : Mid-roll video

A mid-roll video is a type of online video advertisement that is strategically placed in the middle of a longer video, typically lasting between 15 to 60 seconds. Unlike pre-roll videos that appear before the main content, mid-roll videos are inserted at a natural break in the video, making them less intrusive and more engaging for viewers. These videos are commonly used by content creators and advertisers to monetize their videos and reach a targeted audience. With the rise of streaming services and social media platforms, mid-roll videos have become a popular and effective way to deliver targeted advertising to viewers.

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