A mobile application soft launch is a strategic release of a new mobile application to a limited audience, typically in a specific geographic region or to a select group of users. This initial launch allows developers to gather valuable feedback and make necessary improvements before the app is officially released to the public. It also serves as a way to test the app’s functionality, user experience, and market potential. The soft launch phase is crucial in ensuring a successful and well-received app, as it allows for fine-tuning and adjustments to be made before the app reaches a wider audience.