Definition : Mobile panel / mobinautes

A mobile panel, also known as mobinautes, refers to a group of individuals who actively use their mobile devices to access and engage with various online content and services. These individuals are highly connected and constantly on the move, relying on their smartphones and tablets to stay connected, informed, and entertained. They are a valuable target audience for businesses and marketers, as their mobile usage habits provide valuable insights and opportunities for reaching and engaging with them. The term ‘mobinautes’ is derived from the French words ‘mobile’ and ‘internauts’, highlighting the intersection of mobility and internet usage in this group.

Discover the Precise Definitions of Marketing Terms

Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt