Mobile-to-store refers to the process of using a mobile device, such as a smartphone or tablet, to enhance and facilitate the shopping experience in a physical retail store. This can include activities such as browsing products, comparing prices, accessing discounts and promotions, and making purchases through a mobile app or website. The goal of mobile-to-store is to bridge the gap between online and offline shopping, providing a seamless and convenient way for consumers to interact with a brand and make purchases. This trend has become increasingly popular in recent years as more and more consumers rely on their mobile devices for shopping and retailers seek to create a more personalized and integrated shopping experience.