Mouse tracking refers to the process of monitoring and recording the movements and actions of a computer mouse. This data is then analyzed to gain insights into user behavior and preferences, allowing for the optimization of user interfaces and the improvement of overall user experience. Mouse tracking is commonly used in website and software design, as well as in market research, to understand how users interact with digital content and make informed decisions for future design and development. It is a valuable tool for understanding user engagement and improving the usability of digital products.