MRAID, or Mobile Rich Media Ad Interface Definitions, is a set of technical specifications that allow for the creation and execution of interactive and engaging mobile ads. Developed by the Interactive Advertising Bureau (IAB), MRAID enables advertisers and publishers to seamlessly deliver dynamic and immersive ad experiences across various mobile devices and platforms. With MRAID, advertisers can incorporate features such as video, audio, and touch gestures into their ads, providing a more engaging and personalized experience for users. This standardized framework has revolutionized the mobile advertising industry, allowing for more creativity and effectiveness in reaching and engaging audiences on the go.