MRM, or Marketing Resource Management, is a strategic approach to managing and optimizing all aspects of marketing resources within an organization. It involves the planning, execution, and analysis of marketing activities, including budgeting, project management, asset management, and performance tracking. MRM aims to streamline and improve the efficiency and effectiveness of marketing efforts, ensuring that resources are allocated and utilized in the most impactful way. By implementing MRM, businesses can better align their marketing strategies with their overall goals, resulting in increased ROI and a stronger brand presence.