Multi-criteria segmentation is a marketing strategy that involves dividing a target market into distinct groups based on multiple criteria, such as demographics, behaviors, and preferences. This approach allows businesses to better understand and cater to the diverse needs and wants of their customers, ultimately leading to more effective and personalized marketing efforts. By considering a variety of factors, multi-criteria segmentation enables companies to create more accurate and nuanced customer profiles, leading to improved customer satisfaction and loyalty. This method is often used in conjunction with data analysis and market research to identify key segments and develop targeted marketing strategies that resonate with each group. Overall, multi-criteria segmentation is a powerful tool for businesses looking to optimize their marketing efforts and connect with their customers on a deeper level.