Multitouch analytics refers to the process of analyzing and interpreting data from multiple touchpoints or interactions between a user and a digital device or platform. This approach allows for a more comprehensive understanding of user behavior and preferences, as it takes into account the various ways in which a user engages with a product or service. By utilizing multitouch analytics, businesses can gain valuable insights into their customers’ journey and make informed decisions to improve their overall experience. This term is commonly used in the field of digital marketing and user experience design, where understanding user behavior is crucial for success.