MUPI, short for ‘multi-purpose interactive display’, refers to a large, eye-catching digital screen that is strategically placed in public spaces to capture the attention of passersby. These versatile displays are capable of showcasing a variety of content, such as advertisements, news updates, event information, and interactive games. With their high-definition visuals and interactive features, MUPIs have become a popular tool for businesses and organizations to engage with their target audience and create a memorable brand experience. Whether used for marketing purposes or to enhance the urban landscape, MUPIs are a modern and dynamic way to communicate with the public.