Naming in sports marketing refers to the strategic process of creating and selecting a unique and memorable name for a sports team, event, or product in order to differentiate it from competitors and attract consumer attention. This involves careful consideration of the target audience, brand identity, and market trends to create a name that effectively represents the essence and values of the sports entity. A successful naming strategy can greatly impact the success and longevity of a sports brand, as it serves as the foundation for all future marketing efforts and can create a strong emotional connection with fans and consumers.