A nano-influencer is an individual with a small but highly engaged social media following, typically ranging from 1,000 to 10,000 followers. Unlike traditional influencers, nano-influencers have a more niche and authentic presence, often focusing on a specific interest or community. They have a strong influence on their followers and are seen as relatable and trustworthy, making them valuable for brands looking to target a specific audience. With their genuine and personal approach, nano-influencers have the power to drive meaningful engagement and impact within their community.