Native advertising refers to a form of online advertising that seamlessly blends in with the surrounding content, making it appear as a natural and organic part of the user’s experience. Unlike traditional advertisements, which are often disruptive and intrusive, native ads are designed to match the look and feel of the platform they are displayed on, making them less obtrusive and more engaging for the audience. This type of advertising is often marked as “sponsored” or “promoted” to distinguish it from regular content, but it still aims to provide valuable and relevant information to the user. Native advertising is becoming increasingly popular due to its ability to reach audiences in a non-disruptive manner and its potential to drive higher engagement and conversions.