Native retargeting is a digital marketing strategy that involves displaying personalized advertisements to users who have previously interacted with a brand or product. These ads are seamlessly integrated into the user’s browsing experience, appearing as natural and relevant content rather than intrusive promotions. By utilizing data from previous interactions, native retargeting aims to re-engage potential customers and drive conversions by delivering tailored messaging that resonates with their interests and behaviors. This approach allows brands to connect with their target audience in a more organic and effective way, ultimately increasing brand awareness and driving sales.