Negative lead scoring is a method used in marketing and sales to evaluate potential customers based on their likelihood of not converting into paying customers. This scoring system assigns negative points to leads that exhibit behaviors or characteristics that indicate they are not a good fit for a company’s products or services. This can include factors such as lack of engagement, low budget, or incompatible demographics. Negative lead scoring helps businesses prioritize and focus their efforts on leads that have a higher chance of converting, ultimately increasing their overall sales and revenue.