Definition : Negative SEO

Negative SEO refers to the unethical practice of deliberately sabotaging a website’s search engine rankings through malicious tactics. This can include creating spammy backlinks, hacking the site, or spreading false information about the business. The goal of negative SEO is to harm a competitor’s online presence and reputation, rather than improving one’s own. It is a deceptive and harmful strategy that goes against the principles of fair competition in the digital world.

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