Definition : Net advertising expenditure

Net advertising expenditure refers to the total amount of money spent by a company or organization on promoting their products or services through various online channels, after deducting any discounts, rebates, or commissions received. This includes expenses related to online advertisements, such as pay-per-click campaigns, social media ads, and sponsored content, as well as costs associated with creating and maintaining a strong online presence, such as website development and search engine optimization. Net advertising expenditure is a crucial metric for businesses to track, as it reflects their investment in reaching and engaging with potential customers in the digital realm.

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