Neutral media planning refers to the strategic process of identifying and selecting the most effective and unbiased media channels to reach a target audience. It involves analyzing various media options, such as television, radio, print, and digital, and determining the best combination to deliver a message without any bias or influence. The goal of neutral media planning is to ensure that the message is delivered to the intended audience in a fair and balanced manner, without any external factors impacting the content or delivery. This approach allows for a more objective and transparent communication of information, promoting a sense of trust and credibility between the media and its audience.