Newsjacking is the art of leveraging current events or breaking news to gain attention and promote one’s own brand or message. It involves quickly and creatively inserting oneself into the conversation surrounding a trending topic, often through social media or other digital platforms. The goal of newsjacking is to capitalize on the public’s interest and engagement with a particular news story, in order to generate buzz and increase visibility for one’s own agenda. However, newsjacking must be done tactfully and with relevance to the news story, as it can backfire if done insensitively or without proper context.