Definition : Niche

A niche is a specialized and distinct segment of a larger market or community, often characterized by a specific need, interest, or demographic. It is a unique and specific space that caters to a particular group of individuals, providing products, services, or content that caters to their specific interests and preferences. In a competitive landscape, finding and occupying a niche can be a strategic advantage, allowing businesses or individuals to stand out and connect with a targeted audience. Niche can also refer to a person’s area of expertise or passion, where they excel and find fulfillment. In nature, a niche is a specific role or function that an organism plays in its ecosystem, highlighting the importance of finding one’s own niche in the world.

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