Non-media advertising refers to any form of marketing or promotion that does not involve traditional media channels such as television, radio, or print. This type of advertising relies on alternative methods to reach and engage with potential customers, such as direct mail, outdoor advertising, event sponsorships, and product placement. Non-media advertising is often seen as a more targeted and cost-effective approach, as it allows businesses to reach specific audiences and measure the success of their campaigns. It also offers a more creative and diverse range of options for companies to showcase their brand and products.