ODR first purchase refers to the initial transaction made by a customer on an online dispute resolution (ODR) platform. This could include the purchase of a product or service, as well as any associated fees or charges. The term highlights the importance of this first interaction between the customer and the ODR platform, as it sets the tone for their future relationship. A successful ODR first purchase not only results in a satisfied customer, but also establishes trust and confidence in the platform’s ability to effectively resolve disputes.