Olfactory advertising, also known as scent marketing, is a form of sensory marketing that utilizes scents to create a memorable and emotional connection between a brand and its consumers. By strategically incorporating pleasant and distinctive scents into a brand’s products, packaging, or physical spaces, olfactory advertising aims to enhance the overall consumer experience and influence purchasing behavior. This type of advertising capitalizes on the powerful link between scent and memory, making it a powerful tool for brand recognition and recall. Olfactory advertising is commonly used in retail, hospitality, and other industries to create a unique and immersive brand experience that leaves a lasting impression on consumers.