An omnibus survey is a comprehensive and versatile research method used to gather data from a large and diverse sample of individuals. It typically covers a wide range of topics and is conducted on a regular basis, making it a cost-effective and efficient way to collect information. This type of survey is often used by businesses, governments, and organizations to gain insights into consumer behavior, public opinion, and market trends. With its ability to provide a broad overview of a population’s attitudes and behaviors, an omnibus survey is a valuable tool for decision-making and strategic planning.