Omnichannel marketing is a strategic approach to marketing that focuses on creating a seamless and integrated experience for customers across all channels and touchpoints. This includes both online and offline channels, such as social media, email, in-store, and mobile, to provide a consistent and personalized experience for customers. The goal of omnichannel marketing is to create a cohesive and unified brand experience, where customers can seamlessly interact with a brand and make purchases through their preferred channels. This approach allows businesses to better understand and engage with their customers, ultimately leading to increased customer satisfaction and loyalty.