Definition : On-pack coupon

An on-pack coupon is a promotional offer or discount that is attached to a product’s packaging, typically in the form of a paper or digital voucher. These coupons are designed to entice consumers to purchase the product by providing them with a special deal or incentive. Unlike traditional coupons that are distributed separately, on-pack coupons are conveniently located on the product itself, making them easily accessible and visible to potential buyers. They are commonly used by companies to increase sales and build brand loyalty, and are a popular marketing tactic in the retail industry.

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