ORM, or Online Reputation Management, is the practice of monitoring and shaping the public perception of an individual, brand, or organization on the internet. It involves actively managing online reviews, social media presence, and search engine results to maintain a positive image and mitigate any negative content. ORM utilizes various strategies such as content creation, search engine optimization, and crisis management to build and maintain a strong online reputation. In today’s digital age, ORM is essential for businesses and individuals alike to establish credibility, trust, and a positive online presence.