Out-of-home advertising, also known as outdoor advertising, is a form of marketing that utilizes physical spaces and objects outside of the home to promote products, services, or ideas. This can include billboards, bus shelters, street furniture, and digital screens in public spaces. Unlike traditional forms of advertising, out-of-home advertising has the unique ability to reach a large and diverse audience in their daily lives, making it a powerful tool for brand awareness and recognition. With its eye-catching designs and strategic placement, out-of-home advertising has become an integral part of the modern advertising landscape, capturing the attention of consumers on the go and leaving a lasting impression.