Outdoor advertising, also known as out-of-home advertising, is a form of marketing that utilizes physical spaces and objects in public areas to promote products, services, or ideas. This type of advertising can take many forms, such as billboards, posters, bus shelters, and even digital screens in urban areas. Unlike traditional forms of advertising, outdoor advertising has the unique ability to reach a large and diverse audience, making it a powerful tool for businesses and organizations to increase brand awareness and drive sales. With its eye-catching designs and strategic placement, outdoor advertising has the power to capture the attention of passersby and leave a lasting impression on potential customers.