Overbrand refers to the excessive and exaggerated promotion or marketing of a product, service, or company. It is the act of aggressively pushing a brand to the point of oversaturation, often resulting in a negative impact on the brand’s image and reputation. This can include bombarding consumers with constant advertisements, using flashy and attention-grabbing tactics, and overhyping the benefits or uniqueness of the brand. Overbranding can be seen as a desperate attempt to stand out in a crowded market, but it can also backfire and turn consumers away. In today’s world of constant media and advertising, it is important for brands to find a balance between promoting themselves and overbranding.