Overlay in sports marketing refers to the strategic placement of additional branding or advertising elements on top of existing sports content or events. This can include logos, graphics, or product placements that are integrated seamlessly into the overall experience for viewers or spectators. The purpose of an overlay is to increase brand visibility and awareness, as well as to create a more immersive and engaging experience for the audience. In today’s highly competitive sports industry, overlays have become a crucial tool for companies to reach and connect with their target audience in a meaningful way. By leveraging the popularity and reach of sports, overlays allow brands to tap into the passion and loyalty of fans, making it a powerful and effective marketing tactic.