Own brand refers to a product or range of products that are exclusively created and sold by a particular company under their own name or label. These products are distinct from those of other brands and are often developed to cater to the specific needs and preferences of the company’s target market. Own brand products are typically marketed as high-quality, affordable alternatives to well-known brands, offering consumers a unique and personalized shopping experience. Companies invest in their own brand to establish a strong brand identity, build customer loyalty, and differentiate themselves from competitors in the market.