PAA, or People Also Ask, is a feature in Google’s search engine results page that displays a list of related questions and answers to the user’s original search query. This feature is designed to provide users with more comprehensive and relevant information, making it a valuable tool for SEO. By optimizing content to appear in PAA, websites can increase their visibility and attract more organic traffic. PAA also allows for a more interactive and user-friendly search experience, making it an important aspect of Google SEO.