Packaging design refers to the process of creating the visual and physical appearance of a product’s packaging. It involves the strategic use of colors, graphics, and materials to not only protect and contain the product, but also to attract and engage consumers. A well-designed packaging can effectively communicate the brand’s message, differentiate the product from its competitors, and ultimately influence the purchasing decision of the consumer. It is a crucial aspect of marketing and product development, as it plays a significant role in creating a memorable and positive experience for the consumer.