Packaging personalization refers to the process of customizing the design, materials, and messaging of product packaging to cater to the individual preferences and needs of consumers. This involves creating unique and tailored packaging that not only protects and presents the product, but also creates a personalized and memorable experience for the consumer. By incorporating elements such as personalized messages, colors, and graphics, packaging personalization aims to create a deeper connection between the consumer and the product, ultimately enhancing the overall brand experience. This trend has been driven by the growing demand for unique and personalized products, as well as the increasing use of technology in the packaging industry. In today’s competitive market, packaging personalization has become a powerful tool for brands to stand out and create a lasting impression on consumers.