A packshot is a high-quality photograph or video of a product, typically used for advertising and marketing purposes. It showcases the product in its most appealing form, highlighting its features, design, and packaging. A well-executed packshot can effectively capture the attention of potential customers and entice them to make a purchase. It is an essential tool for brands and businesses to showcase their products and create a lasting impression on consumers. The term ‘packshot’ is derived from the idea of a product being packaged and presented in a visually appealing manner, much like a gift waiting to be unwrapped.