Pay per call is a marketing model in which advertisers pay a predetermined amount for each phone call generated by their ad. This form of advertising allows businesses to connect with potential customers in real-time, providing a more personal and direct approach to marketing. Unlike traditional pay per click ads, pay per call campaigns focus on driving phone calls rather than website clicks. This method is particularly beneficial for businesses that offer services or products that require a more in-depth conversation with the customer, such as insurance or home repair services. Pay per call not only increases the chances of converting leads into sales, but it also allows for better tracking and measurement of the effectiveness of the ad campaign.