PDL, or Product Development Lifecycle, refers to the process of creating, developing, and launching a new product or service. It encompasses all stages from ideation and market research to design, testing, and production. PDL involves a strategic approach to bringing a product to market, considering factors such as consumer needs, competition, and market trends. It is a crucial aspect of business growth and success, as it ensures that a product meets the demands and expectations of its target audience. PDL also involves continuous improvement and adaptation to keep up with changing consumer preferences and market conditions.