A permalink, short for “permanent link”, is a unique and unchanging URL that leads directly to a specific webpage or online content. Unlike regular URLs, which can change or expire over time, a permalink remains constant and serves as a reliable way to access the same content repeatedly. Permalinks are commonly used in blogs, social media posts, and other online platforms to provide a direct and permanent reference to a particular piece of information. They allow for easy sharing and referencing of online content, making it easier for users to navigate and access information on the internet. In short, a permalink is a digital address that ensures the longevity and accessibility of online content.